How to evaluate your mobile marketing solutions partner

youshouldbetooBusiness owners today understand the importance of working with a marketing solutions partner. They don’t have time to learn the technical aspects and stay up-to-date on the latest information on search engine optimization (SEO), social media, web design, and other related services. 

Business owners can focus on the core of their business by bringing in a mobile solutions partner. Now, the only problem is finding the right agency. Unfortunately, many business owners struggle in this aspect.

Use the following points to evaluate the agencies, companies, or consultants that you are considering partnering with. Give your prospect partner one point for every question you answer with a “yes.” The more points, the better.

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Effective marketing companies give value first

If we were to sum up the qualities of an effective marketing company, it would be: give value, use up-to-date techniques, offer a complete and ethical set of services and run integrated efforts. Let’s look at value first. How do they provide value?

Getting access to a handful of initial analysis reports will give you a good overview of where your business currently stands online. Online marketing agencies that really care about your success provide these reports and really dive into the details to help you move forward with the right decision going into an online marketing campaign with them. Don’t be surprised too if they stop you from ordering a lucrative SEO package and instead recommend a website audit. It means they want to start things right. They provide value by preventing possible losses due to problems with your website.

Up-to-date services – look for the latest techniques

There are a number of indications that a marketing company is using updated services such as “Remarketing and Mobile friendly websites.   Look for a focus on mobile either with mobile website design or responsive design. A mobile website is a good choice when you already have a website and want to use advanced features such as “find the nearest you” or integration with OpenTable and Yelp.  Responsive web design is one site that adapts or adjusts depending on the device being used to access it. Either way you will provide a good experience for users who are browsing on smartphones and tablets. This is crucial as mobile Internet users are expected to outnumber desktop users in 2014.

Another important service is remarketing. Remarketing is also known as retargeting; it’s a new form of pay per click (PPC) advertising that allows you to display ads to users who have already visited your website. You get another chance at obtaining a lead or making a sale by driving visitors back to your website. Similar to PPC, you only pay when your advertisements are clicked. This means you get to expose your business to a wider audience in a cost-effective way.

Content creation

It can be a daunting task to work with multiple marketing partners. You’ve experienced this with contractors, right? You don’t need to spend more time coordinating consultants and less time managing your core business. That’s why you want your partner to provide a complete or wide array of services. One of the crucial services you might not find in smaller agencies is full content creation.

Many agencies provide “content creation”, however in most cases, “content” only represents articles for submission sites. Ask your marketing partner candidate if they can help you with press releases, blog posts, and social media updates, too. It’s a plus when they can create infographics and videos.

Getting content from the same company means you won’t have the time consuming task of managing multiple contractors or freelancers; this is going to be so much more convenient for you. This also means the content is more aligned with the services (e.g. SEO, social media) that are being offered by your partner.

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Run integrated efforts – fuse social with SEO

What really separates effective mobile marketing partners from the rest is their ability to fuse together services. One good example is the integration of social media with SEO.  Search engines now use “social signals” as a ranking factor. Fusing social media with SEO means that a partner is using Facebook, Google+, Twitter, YouTube, and other social networks to drive traffic to your website and increase your search rankings. Google+ is a powerful way to boost your rankings, as well as your “authority” online.

Another example of integrated service is Local Buzz. Local Buzz uses a combination of social media efforts and content creation to bring local attention to your business. This local online presence optimization technique maximizes maps, local directories, check-in or geo-social sites, and reviews to increase the number of web properties that your business will appear in. This means you can dominate local searches not just through your web pages, but also through other external pages that contain your NAP or business name, address, phone number. It’s a holistic approach for local businesses that want to crush their competition online.

Getting to know you via in-depth consultation

Your mobile marketing partner should provide you with in-depth consultation.  How else is your partner going to get to know your business, your marketing goals, and your target market.  A good strategy is to use the consultation to get find out if a potential marketing company is the right partner for you to accomplish your online marketing initiatives.

A marketing partner also needs this time to analyze your current standing online so they can propose which service you need the most. For example, while you may ask for SEO and social media optimization, the agency may propose to build you a mobile website first to maximize SEO and social media optimization efforts going forward.

Be wary of promises

Be wary of companies that promise to “produce” or “fabricate” reviews about your business. This is a bad idea. Take note that the New York state Office of the Attorney General is cracking down on fake consumer reviews, as well as agencies that provide this kind of service. To be safe, stay with what is up to date and ethical – publishing genuine consumer reviews. Your online marketing candidate partner deserves a praise if they only work with genuine reviews and know exactly where to publish them online.

We believe that we make a great mobile marketing partner for your business. We believe in up-to-date, complete, and integrated mobile marketing solutions that give value to our clients. Contact us today to see how we can help your business succeed.

Call us now at 1-888-277-5233 or send us an email at so we can schedule your free in-depth consultation.

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